Our work results speak for themselves

Following their Series B raise, this company needed to accelerate growth and prove marketing efficiency to investors. We built a highly automated, AI-powered marketing engine that identified leads within the client's ICP and marketed to them via email, LinkedIn, ad platforms, and also phone calls.

A leading reverse mortgage lender sought to expand beyond its existing, successful sales channel into a new market. To execute this vision, they engaged Illumination Labs to design, build, and launch a scalable sales division—fast. After conducting a comprehensive discovery and gap analysis, we developed an ambitious, execution-ready strategy. The challenge was clear: build a high-performing, cost-efficient sales operation within 120 days, leveraging existing technology wherever possible. Despite the complexity, Illumination Labs delivered—on time, on target, and on budget.

KOBA Insurance is Australia's first car insurance company to introduce a pay-as-you-drive model to the Australian market. Being a start-up, KOBA had the need for an analytics platform that could scale with the company, but also not break the bank. Illumination Labs was tasked with building and deploying a completely custom business intelligence/reporting platform to cut long-term costs as much as possible.

KOBA Insurance is Australia's first car insurance company to introduce a pay-as-you-drive model to the Australian market. Based in Melbourne, the start-up has been data driven since day 1, primarily due to the heavy reliance on trip-tracking for the insurance product to work properly. Illumination labs has been with KOBA Insurance since the beginning, helping them plan and build a scalable analytics infrastructure.